Based In Chicago’s Northwest Suburbs

Digital Products Built To Last

Tell Us About Your Project

Lakeside Marketing2024-03-20T19:39:31+00:00

OUR FRAMEWORK

Proven growth strategies for your business

Let us help you navigate the endless platforms and technologies. Let’s build an effective marketing strategy and execute deliverables that impact your bottom line.

EXPAND REACH

Get your message in front of more people at the right time.

Expand your reach with our paid search and social advertising services.

BUILD TRUST

Align your assets with your customer’s buying journey.

Build trust through creative assets that connect with your audience.

DEVELOP RELATIONSHIP

Create content that connects with your customer.

Build and manage customer relationships using consistent content.

CONVERT

Maximize your ability to turn leads into long-term customers.

Delight new and returning customers with on-brand messaging and improved customer service.

Lakeside Marketing Is A

Certified Google Partner

We’re proud to be a certified Google Partner and enjoy the benefit of top-tier support and resources to ensure the highest performance for our clients.

Google Ads Partner Program offers top-tier support, providing our team with dedicated access to Google’s expert team. This personalized guidance enables optimized advertising campaigns, access to the latest trends and tools, and increased success in the digital advertising landscape.

Being part of the Partner grants us access to specialized training sessions and workshops, keeping us up-to-date with the latest industry insights and strategies. Moreover, Google Ads Partners receive early access to new features and beta tests, enabling us to stay ahead of the competition and deliver cutting-edge campaigns for our clients.

Google evaluates partners based on their ability to meet performance requirements consistently, ensuring they deliver excellent results for their clients. Adhering to these stringent standards showcases our proficiency in leveraging Google Ads to drive successful advertising campaigns and deliver strong overall performance and client retention.

“Lakeside’s ability to create exciting on-brand messaging is why we continue to grow in the face of franchise competition.”

“Lakeside’s ability to create exciting on-brand messaging is why we continue to grow in the face of franchise competition.”

Linda Anderson, Owner of Julie Ann’s

Our Services

Digital Advertising

  • Display and Shopping Advertising
  • Paid Social Advertising
  • Discovery Advertising
  • Lead Generation
  • Search Engine Marketing

Performance Creative and Graphic Arts

  • Branding & Visual Identity
  • Graphic Design & Illustration
  • Copywriting
  • Photography
  • Video & Animation

Content Marketing

  • Inbound Marketing Strategy
  • Search Engine Optimization
  • Content and Campaign Development
  • Email Marketing & Automation
  • Social Media Marketing & Management

Web Development and Conversion Optimization

  • WordPress Development and Hosting
  • Shopify Ecommerce Development
  • Landing Page Design and Optimization
  • Conversion Optimization
  • Chat Integration and Support Training

146%

YOY growth in 3 years with Lakeside Marketing

We’ve seen huge growth year over year since using Lakeside Marketing!

Russ Scott

Managing Partner

Why hire us as your

Digital Marketing Agency?

Our culture embraces open and honest communication with clients, peers and colleagues. We work hard and stand by our work. This approach is simple and leads to amazing results.

Lakeside creates high-quality digital products that drive lasting results. We give businesses an extension of time, knowledge, staff and creative energy they’ve always hoped for but never found.

As a Google Partner, our paid media team has platform expertise and stays current on industry best practices. We also work closely with in-house content, creative and analytics teams that allows clients to iterate and rapidly improve campaigns.

We listen to your team’s stories and review your past marketing campaigns. We learn about your business and research the industry, local competitors and market leaders. We pull up sales reports and analytic data to learn about your customer, so we can accurately define your audience, messaging, brand and creative strategies.

Our Journal

Lakeside Marketing’s Shopify Development Process: A Step-by-Step Guide

By |October 31, 2024|

Facing misrepresentation issues with your Google Ads or Merchant Center account can feel like navigating a maze of policies and verifications. But fear not! This step-by-step guide will walk you through the essential actions needed to resolve those pesky misrepresentation flags, ensuring that your business information is consistent and accurate across all platforms. By following these proven steps—checking business details, aligning email domains, and validating your Google Ads account—you’ll maintain compliance and build trust with Google, keeping your ads running smoothly. Ready to clear those flags and take control? Let’s dive in!

Read More

How to Solve Misrepresentation Issues in Google Ads and Merchant Center

By |October 17, 2024|

Facing misrepresentation issues with your Google Ads or Merchant Center account can feel like navigating a maze of policies and verifications. But fear not! This step-by-step guide will walk you through the essential actions needed to resolve those pesky misrepresentation flags, ensuring that your business information is consistent and accurate across all platforms. By following these proven steps—checking business details, aligning email domains, and validating your Google Ads account—you’ll maintain compliance and build trust with Google, keeping your ads running smoothly. Ready to clear those flags and take control? Let’s dive in!

Read More

Billing Issues When Upgrading from Free to Paid Plans in Mailchimp

By |October 7, 2024|

Upgrading from Mailchimp’s free to paid plan can lead to unexpected billing issues, as changes may not take effect immediately, resulting in overage charges. This article outlines key lessons on managing your list size, understanding the billing cycle, and navigating plan upgrades to avoid costly surprises.

Read More

LET’S SCHEDULE TIME TOGETHER

20-Minute Discovery Session

20-Minute Discovery Session

Ready to grow your business with Lakeside? Let’s first see if we are a good fit. During our brief session, we will listen and learn about your project to better understand your team and goals. This Zoom meeting is complimentary.

Proven Results

Because we know results matter and reputations are on the line. We pride in our craft and make sure things get done right the first time.

Responsible Brands

Everything we create has an impact on people and the planet. We feel an environmental and social responsibility to grow brands that have a similar ethos.

Honest Communication

Great marketing is built on mutual trust and transparency with the teams we work with and establishing an effective communication cadence.

Process Driven

We spend the time to understand the goals and expectations of the various projects and campaigns before extensive resources are invested.

Our Services

Performance Creative
Content Marketing
Digital Advertising
Web Development

Google Partner

Resources

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© 2024 Lakeside Marketing Co. | All Rights Reserved | Made by Lakeside

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