Content Marketing Services

Content Marketing Services

Social, blog, email and print campaigns have the ability to build customers into community members.

Content Marketing Services2023-07-10T17:03:42+00:00

Content Marketing for Real Engagement

Content marketing enhances brand visibility, establishes industry authority, boosts SEO rankings, and drives effective lead generation through high-quality content.

Connect With Customers

Through creating and sharing high-quality content, businesses can establish their presence and increase recognition among their target audience.

Build Authority and Trust

Publishing informative and valuable content can establish your business as an authority in its industry, building trust with your audience.

Get Found Online

Good content can improve search engine rankings, making a business more discoverable online through strategic keywords.

Lead Generation

Engaging content attracts potential customers, encouraging them take actions that move them along the sales funnel.

Our Content Development Process

Planning & Strategy Formulation

  • Identifying Campaign Goals and Target Audience
  • Designing Content Strategy
  • Researching Keywords Based on Customer Habits

Content Creation

  • Creating Content Templates
  • Defining Engaging Calls to Action
  • Integrating Content and Navigation

Publishing & Refinement

  • Content Launch
  • Performance Analysis
  • Content Refinement

Our Types of

Content Marketing Services

Strategic Blog Articles

Crafting informative blog posts involves strategic exploration of relevant topics to offer valuable insights, attract new audiences, and retain existing ones. By staying current with industry trends, these posts consistently foster trust and reinforce the brand’s authority.

  • Boost SEO rankings
  • Build domain authority
  • Increase customer engagement
  • Drive inbound lead generation

Targeted Email Marketing

Email marketing involves sending targeted messages, like newsletters or promotions, to an opt-in audience. It’s a key strategy for building customer relationships, boosting brand recognition, and driving conversions.

  • Build customer relationships
  • Enhance brand recognition
  • Drive conversions

Scheduled Social Media Content

Social media marketing boosts brand awareness, increases website traffic, and generates leads. It expands a business’s reach and influence through social sharing while providing insights into customer behavior for improved products and services. It also fosters stronger customer relationships and enhances brand loyalty.

  • Enhance customer loyalty
  • Promote brand advocacy
  • Expand reach

Strategic Content Strategy

Strategic content marketing cultivates audience engagement and trust through valuable content, enhancing brand visibility and authority. It bolsters SEO rankings and drives customer action, leading to higher lead generation and conversions.

  • Drive customer action
  • Foster engagement
  • Improve conversion rates

33%

Percentage Growth with Lakeside Marketing

They bring consistent creative ideas that come to life!

Linda Anderson
Owner

Our Most Common

Content Marketing Tools

Adobe Creative Cloud

Facebook

LinkedIn

Instagram

Google Workspace

Frequently Asked Questions

At Lakeside Marketing Co., we’ve worked with a diverse range of companies, from small startups to large corporations, and across many industries, such as service, retail, healthcare, and technology.

We’ll assign a dedicated team to your account, which typically includes a project manager, content creators, social media managers, and ad managers. The team is selected based on availability and experience with similar projects and industries.

We specialize in several areas, including social media marketing, content creation, SEO, email marketing, and experiential marketing.

We have been using Zapier for years. Zapier is a remarkable product that is the glue of cloud services (such as Mailchimp, Google Apps, Shopify, etc). We use it to automate tasks, build lists and grow things at fast rates.

Absolutely, market research is an integral part of our process. It helps us understand the industry, target audience, and current market trends, which inform our strategy.

We utilize a variety of tools depending on the needs of the project, but some of our commonly used software includes Hootsuite or Cloud Campaign for social media management, Adobe Suite for content creation, and Google Analytics for data tracking.

Yes, we use email marketing software like MailChimp and Klaviyo to manage our clients’ email campaigns.

The frequency of posting will depend on the specific strategy develop for your brand. However, we believe in consistent and regular content to keep the audience engaged. As a general rule of thumb, we like to post multiple times per week and bi-weekly email sends.

Yes, we have extensive experience managing paid campaigns across various platforms like Google Ads, Microsoft Ads, Facebook, Instagram, and LinkedIn.

We use a variety of metrics to measure success, including engagement rates, website traffic, conversion rates, and overall ROI. We believe in transparent reporting and will regularly update you on the progress.

Our Journal

Ice Cream Fest Case Study

By |October 2, 2023|

In this vibrant case study, we explore Lakeside Marketing's launch of Ice Cream Fest, brought to life in collaboration with our esteemed client, Julie Ann's. See how Lakeside's strategic execution of compelling web design, vivid posters, and engaging social media posts culminated in a sold-out event, blending the distinct missions of Big Brothers and Big Sisters of McHenry County, CASA, New Direction, and Warp Corp, collaborating with Trumpet & Mallow and Pen & Mouse to create a magical evening.

Tuscola Pain & Wellness Center Case Study

By |August 10, 2023|

Tuscola Pain and Wellness Center was a successful local natural healthcare practice in central Illinois owned and run by Dr. Bill Hemmer. They wanted to expand their practice and revenue stream by adding investing in an ecommerce store and promoting their brand to a national audience.

LET’S SCHEDULE TIME TOGETHER

20-Minute Discovery Session

20-Minute Discovery Session

Ready to grow your business with Lakeside? Let’s first see if we are a good fit. During our brief session, we will listen and learn about your project to better understand your team and goals. This Zoom meeting is complimentary.

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