Managed Digital Advertising Services

Managed Digital Advertising Services

Turn leads into loyal customers for life with Lakeside's Paid Digital Advertising

Managed Digital Advertising Services2023-11-17T14:23:30+00:00

Digital Advertising Managed By Experts

Let us help you navigate the endless platforms and technologies. Let’s build an effective marketing strategy and execute deliverables that impact your bottom line.

Immediate Traffic & Visibility

Unlike organic methods, which may take time to gain traction, paid advertising, especially platforms like Google Ads or social media advertising, can drive instant traffic to a business’s website or landing page. This allows businesses to quickly get in front of potential customers, increasing the chances of immediate conversions.

Targeting Precision

Paid media platforms offer advanced targeting options. Advertisers can target audiences based on demographics, interests, behaviors, location, device usage, and even based on previous interactions with their brand. This level of precision ensures that marketing budgets are spent efficiently, reaching only those most likely to be interested in the product or service.

Scalability & Control

Paid advertising campaigns are highly scalable. This means businesses can start with a smaller budget and increase their spending as they see results. Moreover, they have complete control over their daily budgets, ad placements, and the duration of their campaigns. This flexibility allows for constant optimization based on the campaign’s performance and the company’s goals.

Measurable Results

One of the significant advantages of paid media is its trackability. Businesses can obtain detailed analytics on how their ads are performing in real-time. This includes data on the number of impressions, clicks, conversions, return on investment (ROI), and more. Such insights enable businesses to fine-tune their strategies, making informed decisions and maximizing the efficiency of their marketing spend.

Our Digital Advertising Process

Planning & Strategy

  • Identifying Campaign Goals and Target Audience
  • Researching Keywords Based on Customer Behavior
  • Designing Campaign Architecture

Ad Development

  • Building Ad Sets
  • Setting Up Conversion Tags
  • Integrating Content & Navigation

Launching & Revising

  • Campaign Launch
  • Performance Analysis
  • Campaign Revision & A/B Tests

Our Types of

Paid Media Services

Paid Search

Paid search advertising offers immediate visibility on search engines, allowing businesses to reach potential customers who are actively searching for relevant products or services.

  • Google Search Network
  • Microsoft Search Network
  • Shopping Campaigns

Paid Social

Paid social advertising helps businesses reach a broader audience on social platforms, engage with potential customers, and improve brand visibility.

  • Facebook
  • Instagram
  • LinkedIn

Display

Display advertising captivates audiences with engaging visuals, ensures targeted reach, boosts brand visibility across multiple platforms, and provides actionable metrics for performance tracking and strategy refinement.

  • Google Display
  • Microsoft Display
  • YouTube

1M+

Over One Million in online sales in 13 months

I surpassed one million in total sales within 13 months of launching my online ecommerce presence.

Dr. Bill Hemmer, Owner
Tuscola Pain and Wellness Center

Our Most Common

Digital Advertising Tools

Google Advertising

Microsoft Advertising

Meta Advertising

LinkedIn Advertising

Frequently Asked Questions

At Lakeside Marketing Co., we offer a comprehensive range of digital advertising services, including search engine marketing (SEM), social media advertising, display advertising, and more. Our goal is to help you reach your target audience wherever they are online.

We have experience working with a diverse range of industries. We do a lot of work within healthcare, service-based and retail sales. Our team is adept at understanding unique industry challenges and tailoring our digital advertising strategies to meet those specific needs.

We believe that measurement is key to improving campaign performance. We use a range of metrics, including click-through rates, conversion rates, and return on ad spend (ROAS), to measure the success of our campaigns. We provide regular reports to our clients to keep them informed about their campaign progress.

Our billing structure includes an initial setup charge, which covers activities such as market research, ad set creation, account setup, and troubleshooting for conversions and tags. Additionally, a percentage of the ad spend is included as our management fee, which provides the revenue we need to continuously manage and update your ad sets.

Certainly, we pride ourselves on our talented team of creatives who are equipped to manage all elements of your campaign creation, from copywriting and photography to video production. Often, campaigns are integrated with regular blog posts and email campaigns, which we proficiently handle as well. Our ultimate goal is to craft engaging advertisements that truly strike a chord with your intended audience.

In the dynamic field of digital advertising, maintaining a commitment to continuous learning is crucial. Given the relentless competition and ever-changing trends, we make it our mission to stay on the cutting edge. We keep ourselves updated with the latest developments and best practices in digital advertising by actively engaging with our peers in the industry, holding regular meetings with our representatives from Google, Microsoft, and Facebook, and partaking in webinars and online courses.

Our Journal

Ice Cream Fest Case Study

By |October 2, 2023|

In this vibrant case study, we explore Lakeside Marketing's launch of Ice Cream Fest, brought to life in collaboration with our esteemed client, Julie Ann's. See how Lakeside's strategic execution of compelling web design, vivid posters, and engaging social media posts culminated in a sold-out event, blending the distinct missions of Big Brothers and Big Sisters of McHenry County, CASA, New Direction, and Warp Corp, collaborating with Trumpet & Mallow and Pen & Mouse to create a magical evening.

Tuscola Pain & Wellness Center Case Study

By |August 10, 2023|

Tuscola Pain and Wellness Center was a successful local natural healthcare practice in central Illinois owned and run by Dr. Bill Hemmer. They wanted to expand their practice and revenue stream by adding investing in an ecommerce store and promoting their brand to a national audience.

The Benefits of Working with a Digital Marketing Agency that is a Certified Google Ad Partner

By |August 9, 2023|

Overview

In today’s rapidly changing digital marketing landscape, businesses are in a relentless pursuit to find trusted partners who can maximize their online visibility and ROI. One significant mark of assurance and competence is when[…]

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20-Minute Discovery Session

20-Minute Discovery Session

Ready to grow your business with Lakeside? Let’s first see if we are a good fit. During our brief session, we will listen and learn about your project to better understand your team and goals. This Zoom meeting is complimentary.

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