Online Revenue · Ecommerce
+285%
Online store revenue growth within the first year of launching a national ecommerce strategy for Dr. Hemmer's wellness product line.
A Complete Patient Acquisition System
Turn your marketing spend into more attended new-patient visits.
Lakeside connects your advertising, landing pages, follow-up, scheduling, and reporting into one managed system that helps you convert more inquiries, reduce no-shows, and see exactly what is driving growth.
24/7
New-lead response coverage
8 stages
Managed from first click to attended visit
1 clear view
From ad spend to new-patient appointments
Who It's For
Built for chiropractic practices ready to turn marketing into growth
Our system works best when your clinic can move quickly, follow up consistently, and measure success by the patients who walk through the door.
Make decisions faster
Your clinic is owner-operated and ready to act on opportunities.
Get more from your ad spend
You’re advertising and want more appointments from your investment.
Convert more inquiries
Your team can personally follow up with new leads the same day.
Measure real growth
Success means attended new-patient visits—not clicks.
How It Works
The Lakeside New Patient System
Getting attention is only the beginning. We connect and manage every step between the first click and the first appointment, helping your clinic convert more inquiries, respond faster, reduce no-shows, and get more qualified patients through the door. The New Patient Funnel.
Stage 1 · Targeted ads
Reach the Right Patients
We put your clinic in front of people experiencing the problems you treat, using focused Google and Meta campaigns designed to generate qualified interest rather than empty clicks.
Stage 2 · Compelling Offer
Give people a clear reason to take action
We turn your services into a compelling introductory offer that makes it easy for prospective patients to understand who you help, what they can expect, and why they should take the next step.
Stage 3 · Trusted landing page
Turn interest into trust
We create a focused landing page that addresses patient concerns, establishes credibility, and guides visitors toward one clear action without the distractions of a traditional website.
Stage 4 · Quick & easy intake form
Convert more visitors into qualified inquiries
A short, mobile-friendly form collects the information your team needs without creating unnecessary friction or causing prospective patients to abandon the process.
Stage 5 · Automated follow-up
Respond before their interest fades
Every new inquiry receives an immediate response followed by timely personal outreach, helping your clinic start more conversations while prospective patients are still motivated.
Stage 6 · Convenient online scheduling
Make booking an appointment effortless
Prospective patients can choose an appointment from your actual availability without waiting for office hours, exchanging phone calls, or falling through the cracks.
Stage 7 · Appointment reminders
Reduce no-shows and protect your schedule
Automated confirmations, reminders, directions, and intake instructions keep patients informed and prepared, helping more scheduled appointments become attended visits.
Stage 8 · The consultation
Get more prepared patients through the door
Patients arrive knowing what to expect and why they booked, creating a smoother first visit and giving your team a better opportunity to recommend the right next step.
Stage 1 · Targeted ads
Reach the Right Patients
We put your clinic in front of people experiencing the problems you treat, using focused Google and Meta campaigns designed to generate qualified interest rather than empty clicks.
What We Build
Where the growth actually comes from
Not more ad spend — these five parts of the system, each getting more out of every dollar you're already spending.
Better ad management
Google & Meta campaigns built and optimized for ready-to-book patients, not cold traffic that never converts.
Higher show rates
Reminder and confirmation sequences that get booked patients through the door.
Higher close rates
Landing pages and offers built around real patient objections, turning more visits into starts of care.
More virtual visits
A virtual front desk that answers, books, and reschedules around the clock so no inquiry goes cold.
Stronger return on ad spend
Reporting that ties every dollar of ad spend to a booked and attended patient.
What's Included
Everything the system needs, managed monthly
One engagement covers the build and the ongoing management — you don't hire an ad agency, a web developer, and a follow-up tool separately.
Campaign build & management
Google Search and Meta campaigns, keyword and audience work, creative, and ongoing optimization.
Offer & landing page
An introductory offer designed with you, plus a message-matched landing page built and hosted by us.
Follow-up automation
Instant text and email response, reminder sequences, and re-engagement for leads who didn't book.
Booking & front-desk support
Online scheduling wired to your real availability, with scripts and coverage so no inquiry sits.
Reporting dashboard
One view from spend to attended visit — leads, contact rate, bookings, show rate, and cost per new patient.
Monthly strategy call
A working review of the numbers with a short list of what we're changing next and why.
Client Results
From Local Practice To National Growth
Tuscola Pain & Wellness Center
Tuscola, Illinois
How Tuscola Pain & Wellness Center expanded from a central Illinois practice into a national wellness brand — with ecommerce, paid media, and creative working as one system.
Read the case studyNational Reach · Shipping
48 states
Expanded from a single central Illinois practice to shipping wellness products across the continental United States.
Paid Media · ROAS
4.8x
Average return on ad spend across Google and Meta campaigns built to drive qualified ecommerce purchases.
Results
What our customers say
“Lakeside has given us a clear, consistent way to reach more people and turn that attention into real growth for our practice. I would highly recommend them to any clinic looking to grow.”
Dr. Bill Hemmer, DC
Tuscola Pain and Wellness
Who You'll Work With
You'll work with our team — Pete, Matt, and Alex
A small team, not an account manager passing your practice down a chain. The same three people build your system and stay on it.
Pete Wisniewski
Founder · Strategy & offer design
Pete sets the offer and the growth plan, and runs your monthly strategy call — built to be judged on new patients and ROI, not clicks.
LinkedIn →
Matt Mallory
Founder · Web Development & Systems
Matt builds the websites, CRMs, and automations that turn your growth strategy into a working system — simplifying complex problems into tools your team can actually use.
LinkedIn →
Alex Bacak
Paid Media · Creative & Conversion
Alex manages paid campaigns across Meta, Google, and Microsoft, and builds the landing pages, creative, and email campaigns behind them — using data to improve performance and drive more conversions.
LinkedIn →Go Deeper
Read the thinking behind the system
Digital Marketing
The best offers for chiropractic advertising
Read more
Digital Marketing
How much should a chiropractic practice spend on Google Ads?
Read more
Digital Marketing
Why cold advertising fails for most chiropractic practices
Read more
Case Study
Local Healthcare Practice Grows Into a National Brand With Major Online Store Sales
Read moreWhat Happens Next
Three steps, no pressure
1
You request the audit
Send a short note with your practice and what you're spending today. We reply the same business day.
2
We review your funnel
We look at your ads, landing page, response time, and show rate, then walk you through it on a 30-minute call.
3
You get the fix list
You keep the priorities whether or not we work together. If it's a fit, we scope the build from there.
See where your funnel is leaking money.
A free growth audit of your ads, landing page, show rate, and close rate — with a plan for what to fix first.