Online Revenue · Ecommerce
+285%
Online store revenue growth within the first year of launching a national ecommerce strategy for Dr. Hemmer's wellness product line.
The Natural Practice Growth System
Stop wasting money on ad spend. Build the system your clinic needs.
A single ad is not a growth strategy. Lakeside builds the ad management, landing pages, follow-up, and reporting that turn clicks into attended, paying patients — and tells you exactly what your money is doing.
5
systems built per clinic
24/7
lead response coverage
1
dashboard, every dollar tracked
Who It's For
Built for owner-operated chiropractic practices
Four things make this work. If they're true of your practice, the system pays for itself.
Owner-operated
You make the call on the offer.
Already advertising
Spending, but can't see what it buys.
Same-day front desk
Someone answers new inquiries today.
Measured on visits
Attended patients, not clicks.
How It Works
The Lakeside New Patient System
Eight connected stages, from first click to attended visit. Every handoff between stages is a potential leak — we build and manage all eight so nothing falls through. The New Patient Funnel.
Stage 1 · The Ad
The right person sees the ad
We connect a recognizable concern to one clear introductory offer, so the ad doesn't over-promise or ask someone to become a patient immediately.
Stage 2 · The Offer
The offer creates a reason to respond
We explain who the visit is for, what happens, what they gain, and what to do next — not just a vague "free consultation."
Stage 3 · Landing Page
The landing page builds trust
One focused message, authentic trust signals, and one primary action — not a busy homepage full of services and links.
Stage 4 · Lead Capture
The prospect raises their hand
A short form that collects only what's needed to continue the conversation, so no one abandons it halfway through.
Stage 5 · Fast Response
The practice responds while interest is fresh
An immediate text or email, then prompt personal contact — automation closes the gap, follow-up builds the relationship.
Stage 6 · Scheduling
Scheduling becomes easy
Clear appointment types, realistic availability, and mobile-friendly booking instead of limited call-in hours.
Stage 7 · Reminders
The appointment is protected
Appointment details, forms, directions, and reminders sent so the patient never forgets, gets uncertain, or misses intake.
Stage 8 · The Visit
The conversation happens
An in-office experience consistent with the ad, offer, and follow-up the patient already trusted enough to book.
Stage 1 · The Ad
The right person sees the ad
We connect a recognizable concern to one clear introductory offer, so the ad doesn't over-promise or ask someone to become a patient immediately.
What We Build
Where the growth actually comes from
Not more ad spend — these five parts of the system, each getting more out of every dollar you're already spending.
Better ad management
Google & Meta campaigns built and optimized for ready-to-book patients, not cold traffic that never converts.
Higher show rates
Reminder and confirmation sequences that get booked patients through the door.
Higher close rates
Landing pages and offers built around real patient objections, turning more visits into starts of care.
More virtual visits
A virtual front desk that answers, books, and reschedules around the clock so no inquiry goes cold.
Stronger return on ad spend
Reporting that ties every dollar of ad spend to a booked and attended patient.
What's Included
Everything the system needs, managed monthly
One engagement covers the build and the ongoing management — you don't hire an ad agency, a web developer, and a follow-up tool separately.
Campaign build & management
Google Search and Meta campaigns, keyword and audience work, creative, and ongoing optimization.
Offer & landing page
An introductory offer designed with you, plus a message-matched landing page built and hosted by us.
Follow-up automation
Instant text and email response, reminder sequences, and re-engagement for leads who didn't book.
Booking & front-desk support
Online scheduling wired to your real availability, with scripts and coverage so no inquiry sits.
Reporting dashboard
One view from spend to attended visit — leads, contact rate, bookings, show rate, and cost per new patient.
Monthly strategy call
A working review of the numbers with a short list of what we're changing next and why.
Client Results
From Local Practice To National Growth
Tuscola Pain & Wellness Center
Tuscola, Illinois
How Tuscola Pain & Wellness Center expanded from a central Illinois practice into a national wellness brand — with ecommerce, paid media, and creative working as one system.
Read the case studyNational Reach · Shipping
48 states
Expanded from a single central Illinois practice to shipping wellness products across the continental United States.
Paid Media · ROAS
4.8x
Average return on ad spend across Google and Meta campaigns built to drive qualified ecommerce purchases.
Results
What practices say
“One real quote from a practice owner — what changed, and the number that proves it.”
Doctor name, DC
Practice name · City, ST
Who You'll Work With
You'll work with our team — Pete, Matt, and Alex
A small team, not an account manager passing your practice down a chain. The same three people build your system and stay on it.
Pete Wisniewski
Founder · Strategy & offer design
Pete sets the offer and the growth plan, and runs your monthly strategy call — built to be judged on new patients and ROI, not clicks.
LinkedIn →
Matt Mallory
Founder · Web Development & Systems
Matt builds the websites, CRMs, and automations that turn your growth strategy into a working system — simplifying complex problems into tools your team can actually use.
LinkedIn →
Alex Bacak
Paid Media · Creative & Conversion
Alex manages paid campaigns across Meta, Google, and Microsoft, and builds the landing pages, creative, and email campaigns behind them — using data to improve performance and drive more conversions.
LinkedIn →Go Deeper
Read the thinking behind the system
Digital Marketing
The best offers for chiropractic advertising
Read moreDigital Marketing
How much should a chiropractic practice spend on Google Ads?
Read morearticle image · 16:9
Digital Marketing
Why cold advertising fails for most chiropractic practices
Read more
Case Study
Local Healthcare Practice Grows Into a National Brand With Major Online Store Sales
Read moreWhat Happens Next
Three steps, no pressure
1
You request the audit
Send a short note with your practice and what you're spending today. We reply the same business day.
2
We review your funnel
We look at your ads, landing page, response time, and show rate, then walk you through it on a 30-minute call.
3
You get the fix list
You keep the priorities whether or not we work together. If it's a fit, we scope the build from there.
See where your funnel is leaking money.
A free growth audit of your ads, landing page, show rate, and close rate — with a plan for what to fix first.