Performance Creative Services

Performance Creative Services

Our creative design services turn your brand vision into impactful digital experiences. We formulate strategies, design captivating campaigns, and tell compelling stories that resonate with your audience and compel them to take action.

Performance Creative Services2023-07-10T16:43:10+00:00

Creative Assets Designed to Drive Action

Well-designed creative captures attention, enhances brand recognition, and differentiates you from competitors. It resonates emotionally, influences decisions, and communicates your brand message effectively. This increases engagement, improves conversion rates, and boosts your marketing return on investment.

Enhanced Brand Image

Effective creative services can elevate your brand image, making it more attractive and relatable to your target audience.

Improved Engagement

Creative content and designs can improve customer engagement, leading to stronger relationships and better customer retention.

Increased Visibility

Creative campaigns can help you cut through the noise and increase your visibility in the market, reaching more potential customers.

Boost Conversion Rates

By delivering a compelling brand story and engaging designs, effective creative services can drive higher conversion rates, increasing your sales and profitability.

Our Creative Campaign Process

Discovery, Research & Strategy

  • Outline business objectives
  • Understand target audience and competitive landscape
  • Define messaging and tone

Concept Development & Design

  • Brainstorm creative concepts
  • Multiple iterative design
  • Finalize creative assets

Implementation & Analysis

  • Test functionality
  • Fix bugs
  • Launch

Our Types of

Creative Marketing Services

Branding & Visual Identity

Our team of creative experts can help align your brand’s creative assets to maximize engagement, build loyalty and drive performance.

  • Logo Design
  • Visual Identity Systems
  • Branding Guidelines

Graphic Design & Illustration Services

Our team of certified experts handle thousands of dollars in monthly ad spend.

  • Brochure Design
  • Illustrated Map Design
  • Marketing Collateral Template Design
  • Character Illustration
  • Product Spec Sheet Design

Photography Services

Our team of certified experts handle thousands of dollars in monthly ad spend.

  • Head Shots
  • Product Photography
  • Event Photography

Video & Animation Services

Our team of certified experts handle thousands of dollars in monthly ad spend.

  • Interview Style Video
  • Animated Video
  • Overview Video
  • Explainer Video


YOY growth with Lakeside Marketing

With Lakeside, my group became the highest growing territory in the country

Jeff West
Independent Territory Representative

Our Most Common

Performance Creative Tools

Adobe Creative Suite


Chat GPT

Google Workspace

Frequently Asked Questions

Our agency has a dedicated team of graphic designers who specialize in various areas of design, including branding, web design, advertising design, and more. We build a team based on their experience, style and the project’s requirements.

Our founders are senior designers with decades of experience. We’ve seen trends come and go, and we pride ourselves on our ability to adapt and continue delivering relevant and impactful designs.

We estimate project costs based on the number of hours we anticipate the project will require. Leveraging our experience and the latest technology, we are able to match the pace of your organization. Contrary to other services, the rates for our creative services are charged on an hourly basis instead of flat-fee pricing.

Certainly, we have specific pieces that can be shared on a case-by-case basis. Our work showcases our attention to detail on a variety of projects we’ve completed for clients across different industries. Each project demonstrates our team’s creativity and ability to deliver high-quality design work.

Our design process starts with a thorough understanding of our client’s needs. We then move into the concept development phase, where we explore different design directions. After we agree on a concept with the client, we refine the design and make revisions as necessary. We believe in a collaborative process and keep our clients involved at every step.

We understand that revisions are a normal part of the design process. We typically include a set number of revision rounds in our project fee and ensure that our clients are satisfied with the final result.

Our design team is proficient in all the major design tools, including Adobe Creative Suite (Illustrator, Photoshop, InDesign) and digital design tools like Sketch and Figma.

We value client input and believe that successful projects are a result of a collaborative effort. We will need your input at key stages of the design process, but we will also handle a lot of the heavy lifting so you can focus on your core business.

Absolutely, our team has experience in a wide range of design areas. Whether you need a logo, a website, or packaging design, we have the expertise to deliver high-quality results

At Lakeside Marketing Co., we have the capabilities to produce a wide variety of videos, including product demos, explainer videos, training videos, testimonials, social media ads, and more. We tailor our approach to the unique needs of each client.

Our video production process typically includes stages such as concept development, scriptwriting, pre-production (including casting, location scouting, and scheduling), production (shooting the video), post-production (editing, special effects, and color grading), and finally, delivery of the final product.

Typically, once the video is paid for and delivered, the client owns the final product. You’re free to use it however you see fit, whether that’s on your website, on social media, in email campaigns, or elsewhere.

Our Journal

Ice Cream Fest Case Study

By |October 2, 2023|

In this vibrant case study, we explore Lakeside Marketing's launch of Ice Cream Fest, brought to life in collaboration with our esteemed client, Julie Ann's. See how Lakeside's strategic execution of compelling web design, vivid posters, and engaging social media posts culminated in a sold-out event, blending the distinct missions of Big Brothers and Big Sisters of McHenry County, CASA, New Direction, and Warp Corp, collaborating with Trumpet & Mallow and Pen & Mouse to create a magical evening.

Tuscola Pain & Wellness Center Case Study

By |August 10, 2023|

Tuscola Pain and Wellness Center was a successful local natural healthcare practice in central Illinois owned and run by Dr. Bill Hemmer. They wanted to expand their practice and revenue stream by adding investing in an ecommerce store and promoting their brand to a national audience.

The Benefits of Working with a Digital Marketing Agency that is a Certified Google Ad Partner

By |August 9, 2023|


In today’s rapidly changing digital marketing landscape, businesses are in a relentless pursuit to find trusted partners who can maximize their online visibility and ROI. One significant mark of assurance and competence is when a[…]


20-Minute Discovery Session

20-Minute Discovery Session

Ready to grow your business with Lakeside? Let’s first see if we are a good fit. During our brief session, we will listen and learn about your project to better understand your team and goals. This Zoom meeting is complimentary.

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