Based In Chicago’s Northwest Suburbs

Digital Products Built To Last

Tell Us About Your Project

Content Marketing Services

Content Marketing Services

Social, blog, email and print campaigns have the ability to build customers into community members.

Content Marketing Services2023-07-10T17:03:42+00:00

Content Marketing for Real Engagement

Content marketing enhances brand visibility, establishes industry authority, boosts SEO rankings, and drives effective lead generation through high-quality content.

Connect With Customers

Through creating and sharing high-quality content, businesses can establish their presence and increase recognition among their target audience.

Build Authority and Trust

Publishing informative and valuable content can establish your business as an authority in its industry, building trust with your audience.

Get Found Online

Good content can improve search engine rankings, making a business more discoverable online through strategic keywords.

Lead Generation

Engaging content attracts potential customers, encouraging them take actions that move them along the sales funnel.

Our Content Development Process

Planning & Strategy Formulation

  • Identifying Campaign Goals and Target Audience
  • Designing Content Strategy
  • Researching Keywords Based on Customer Habits

Content Creation

  • Creating Content Templates
  • Defining Engaging Calls to Action
  • Integrating Content and Navigation

Publishing & Refinement

  • Content Launch
  • Performance Analysis
  • Content Refinement

Our Types of

Content Marketing Services

Strategic Blog Articles

Crafting informative blog posts involves strategic exploration of relevant topics to offer valuable insights, attract new audiences, and retain existing ones. By staying current with industry trends, these posts consistently foster trust and reinforce the brand’s authority.

  • Boost SEO rankings
  • Build domain authority
  • Increase customer engagement
  • Drive inbound lead generation

Targeted Email Marketing

Email marketing involves sending targeted messages, like newsletters or promotions, to an opt-in audience. It’s a key strategy for building customer relationships, boosting brand recognition, and driving conversions.

  • Build customer relationships
  • Enhance brand recognition
  • Drive conversions

Scheduled Social Media Content

Social media marketing boosts brand awareness, increases website traffic, and generates leads. It expands a business’s reach and influence through social sharing while providing insights into customer behavior for improved products and services. It also fosters stronger customer relationships and enhances brand loyalty.

  • Enhance customer loyalty
  • Promote brand advocacy
  • Expand reach

Strategic Content Strategy

Strategic content marketing cultivates audience engagement and trust through valuable content, enhancing brand visibility and authority. It bolsters SEO rankings and drives customer action, leading to higher lead generation and conversions.

  • Drive customer action
  • Foster engagement
  • Improve conversion rates

33%

Percentage Growth with Lakeside Marketing

”

They bring consistent creative ideas that come to life!

Linda Anderson
Owner

Our Most Common

Content Marketing Tools

Adobe Creative Cloud

Facebook

LinkedIn

Instagram

Google Workspace

Frequently Asked Questions

At Lakeside Marketing Co., we’ve worked with a diverse range of companies, from small startups to large corporations, and across many industries, such as service, retail, healthcare, and technology.

We’ll assign a dedicated team to your account, which typically includes a project manager, content creators, social media managers, and ad managers. The team is selected based on availability and experience with similar projects and industries.

We specialize in several areas, including social media marketing, content creation, SEO, email marketing, and experiential marketing.

We have been using Zapier for years. Zapier is a remarkable product that is the glue of cloud services (such as Mailchimp, Google Apps, Shopify, etc). We use it to automate tasks, build lists and grow things at fast rates.

Absolutely, market research is an integral part of our process. It helps us understand the industry, target audience, and current market trends, which inform our strategy.

We utilize a variety of tools depending on the needs of the project, but some of our commonly used software includes Hootsuite or Cloud Campaign for social media management, Adobe Suite for content creation, and Google Analytics for data tracking.

Yes, we use email marketing software like MailChimp and Klaviyo to manage our clients’ email campaigns.

The frequency of posting will depend on the specific strategy develop for your brand. However, we believe in consistent and regular content to keep the audience engaged. As a general rule of thumb, we like to post multiple times per week and bi-weekly email sends.

Yes, we have extensive experience managing paid campaigns across various platforms like Google Ads, Microsoft Ads, Facebook, Instagram, and LinkedIn.

We use a variety of metrics to measure success, including engagement rates, website traffic, conversion rates, and overall ROI. We believe in transparent reporting and will regularly update you on the progress.

Our Journal

How to Solve Misrepresentation Issues in Google Ads and Merchant Center

By |October 17, 2024|

Facing misrepresentation issues with your Google Ads or Merchant Center account can feel like navigating a maze of policies and verifications. But fear not! This step-by-step guide will walk you through the essential actions needed to resolve those pesky misrepresentation flags, ensuring that your business information is consistent and accurate across all platforms.

Read More

Billing Issues When Upgrading from Free to Paid Plans in Mailchimp

By |October 7, 2024|

Upgrading from Mailchimp’s free to paid plan can lead to unexpected billing issues, as changes may not take effect immediately, resulting in overage charges. This article outlines key lessons on managing your list size, understanding the billing cycle, and navigating plan upgrades to avoid costly surprises.

Read More

LET’S SCHEDULE TIME TOGETHER

20-Minute Discovery Session

20-Minute Discovery Session

Ready to grow your business with Lakeside? Let’s first see if we are a good fit. During our brief session, we will listen and learn about your project to better understand your team and goals. This Zoom meeting is complimentary.

Proven Results

Because we know results matter and reputations are on the line. We pride in our craft and make sure things get done right the first time.

Responsible Brands

Everything we create has an impact on people and the planet. We feel an environmental and social responsibility to grow brands that have a similar ethos.

Honest Communication

Great marketing is built on mutual trust and transparency with the teams we work with and establishing an effective communication cadence.

Process Driven

We spend the time to understand the goals and expectations of the various projects and campaigns before extensive resources are invested.

Our Services

Performance Creative
Content Marketing
Digital Advertising
Web Development

Google Partner

Resources

Connect With Us

Newsletter Signup

© 2024 Lakeside Marketing Co. | All Rights Reserved | Made by Lakeside

Go to Top