Tuscola Pain & Wellness Center Case Study

The Challenge

Dr. Bill Hemmer, owner and clinic director of Tuscola Pain and Wellness Center approached Lakeside Marketing to help him launch his online store. The supplement company, Standard Process was launching their ecommerce sales channel and gave Dr. Hemmer exclusive rights to one of their first Shopify API keys. Our team was tasked with building and launching an online store that created a seamless shopping experiencing. Upon launch, we needed a proven system to drive qualified buyers to the site to convert them into reoccurring customers.

Build and launch online supplement store
Drive qualified traffic to shop
Create full funnel marketing strategy

The Solution

Leveraging the Standard Process API and the Shopify platform, we built a beautiful online shopping experience for Dr. Hemmer. Beyond the store setup, we crafted a comprehensive marketing strategy, aiming to both attract and retain customers through targeted advertising, engaging content, and personalized follow-ups, making Dr. Hemmer’s online platform a holistic health destination.

Standard Process API and Shopify Ecommerce Build
Google and Microsoft Ad Campaigns
Targeted Landing Pages
Mailchimp Email Marketing and Automation
Strategic Content Marketing Plan & Execution
Chat Integration
User-Generated Content (UGC)

“By partnering with Lakeside I surpassed one million in total sales within 13 months of launching my online ecommerce presence .”

“By partnering with Lakeside I surpassed one million in total sales within 13 months of launching my online ecommerce presence.”

Dr. Bill Hemmer
Owner /Clinic Director – Tuscola Pain & Wellness Center

The Results

Upon launching Dr. Hemmers online store, we saw consistent month-over-month sales growth and surpassed one million dollars in online orders within 13 months of opening. Tuscola Pain and Wellness became the third largest Standard Process account in the nation and has an active email list 15,000 and growing. Our team continues to help Dr. Hemmer expand his online offering through a variety of services.