At Lakeside Marketing, we specialize in protecting eCommerce stores from fraud, leveraging tools like Blockify, and collaborating with fulfillment, legal, and supplement manufacturers to create a robust fraud prevention ecosystem.
Watch as we take you through a High-Risk order on Shopify and how to block with Blockify, our newest favorite app.
Recognizing High-Risk Orders: The Warning Signs
Fraudulent orders don’t just happen—they follow patterns that can be identified with the right tools and attention to detail. For example, consider a Shopify order flagged as high-risk. Upon closer examination, the customer attempted five separate payments using different credit cards, raising an immediate red flag. Adding to the suspicion, the shipping address was 1,400 miles away from the IP address of the buyer, suggesting either a stolen card or an account takeover.
These indicators, such as multiple failed payment attempts or geographical mismatches, are critical to catching fraud before it progresses. Even seemingly minor details, like the absence of a VPN or proxy, can provide clues about the legitimacy of the transaction. Ignoring these signals can open the door to serious consequences, including chargebacks and further exploitation.
High-risk orders often share common characteristics, such as:
- Multiple Failed Payment Attempts – Fraudulent buyers frequently attempt several credit cards before succeeding. For example, a recent Shopify case flagged five payment attempts using different cards, which is a clear indicator of stolen credentials.
- Geographical Discrepancies – When the shipping address is significantly far from the IP address (e.g., 1,400 miles apart), it’s a strong signal of fraud or a potential diverter.
- Absence of Privacy Tools – While legitimate customers may use VPNs, fraudsters often leave their IPs exposed, offering a trail for detection.
These red flags must be acted upon quickly. Ignoring them can result in chargebacks, operational disruptions, and increased vulnerability to future attacks.
A Lakeside Marketing, we hard to provide the best solutions for the network of practitioner websites we represent. We believe in helping make a stronger eco-system for our network of websites.
The Hidden Costs of Fraudulent Orders
Fraudulent orders cost more than just the product loss—they come with non-refundable credit card fees, penalty charges, and operational strain. For businesses like Standard Process Insite users, managing disputes, refunds, and fulfillment errors consumes valuable resources. Worse, successful scams attract more fraudsters, making early detection and prevention critical to safeguarding your store.
- Credit Card Fees
Every fraudulent transaction results in non-refundable processing fees, adding insult to injury. - Operational Strain
Fraudulent orders require time-intensive communication with customer support teams, fulfillment centers like Standard Process Insite, and legal advisors to manage disputes. - Chargebacks
Repeated chargebacks can result in penalty fees and even jeopardize your relationship with payment processors. - Reputation Damage
Fraud creates a perception of vulnerability, encouraging more scammers to target your store, compounding the problem.
Every fraudulent order leaves your store open to further exploitation, underscoring the importance of a proactive fraud prevention strategy.
How Lakeside Marketing and Blockify Work Together
At Lakeside Marketing, we don’t just rely on tools—we build partnerships. Our collaboration with Blockify ensures your store benefits from cutting-edge fraud prevention features tailored to eCommerce needs. Thanks to our collaboration with Blockify, you can now upload up to 2,000 addresses in a single action (from a .csv file) to safeguard your store at scale.
But that’s not all. By working with supplement manufacturers, fulfillment teams, and legal professionals, we proactively identify patterns in fraudulent activity. This bi-monthly analysis helps us block scam artists, diverters, and resellers before they cause harm. When you work with Lakeside Marketing, you’re tapping into years of expertise and a network of businesses committed to collective security.
Advanced Blocking Techniques for Maximum Security
Blockify isn’t just about blocking individual IPs. It offers a range of advanced features to secure your store. For example, you can block access from specific countries known for high rates of fraud. This is particularly useful for businesses seeing repeated fraudulent activity from certain regions. However, this approach requires caution, as blocking entire countries may inadvertently restrict access for legitimate users, such as international support teams or third-party services.
You can also block specific URLs on your site, such as high-traffic pages like contact forms, which are often targeted by spammers. Additionally, Blockify allows you to block access to individual products, protecting high-value items frequently targeted by fraudsters.
- Location-Based Blocking – Prevent access from high-risk countries or regions with recurring fraud patterns. While this is a powerful tool, it’s essential to use it judiciously to avoid inadvertently blocking legitimate users, such as international support teams or third-party services.
- URL Blocking – Protect high-traffic or frequently spammed pages, like contact forms or landing pages.
- Product Blocking – Safeguard high-value or frequently targeted products by restricting access for known fraudsters.
These features, combined with Lakeside Marketing’s expertise, ensure your store is protected from all angles.
The Power of the Network Effect
One of the greatest advantages of working with Lakeside Marketing is the network effect we provide. By managing fraud prevention across multiple eCommerce sites, we create a shared database of known scammers, diverters, and resellers. When one store identifies fraudulent behavior, the information is immediately applied across the network, protecting all connected businesses.
This collective approach strengthens individual stores while benefiting the entire community. Additionally, our close relationship with Blockify allows us to advocate for new features that benefit every user, such as enhanced blocking capabilities and streamlined workflows.
Get Lakeside’s Bulk Blocking and Pattern Analysis Service
Fraud isn’t static—it evolves. That’s why Lakeside Marketing takes a proactive approach to blocking. Using Blockify’s bulk blocking feature, we continuously update blocklists with new information gathered from bi-monthly reviews.
Our process involves:
- Analyzing fraudulent orders across the network to identify patterns.
- Sharing updated blocklists with all participating stores.
- Using data from fulfillment and legal teams to enhance blocking accuracy.
- This constant vigilance ensures your store stays protected while reducing operational strain and financial risk.
We are currently offering our fraud protection service to Natural Healthcare Practitioners using Shopify.
Let’s Build a Stronger Healthcare Ecosystem Together
When you work with Lakeside Marketing, you’re not just hiring a service provider—you’re gaining a partner with years of expertise in fraud prevention. Our team works tirelessly to secure your store while improving efficiency, saving you time, and protecting your reputation. By integrating tools like Blockify with strategic insights from legal and fulfillment partners, we deliver solutions that are both innovative and effective.
Your store deserves the best protection available. Contact Lakeside Marketing today to learn how our fraud prevention services can safeguard your eCommerce business, save you money, and provide peace of mind. Together, we’ll create a safer, more successful online experience. Reach out to us, and we will arrange a 20-minute consultation to gain a deeper understanding of your practice’s goals and objectives.
