Based In Chicago’s Northwest Suburbs

Digital Products Built To Last

Tell Us About Your Project

Healthcare

Healthcare

We specialize in Standard Process Insite and Shopify API development, digital advertisement, content and support services.

healthcare2023-08-08T18:00:41+00:00

NATURAL HEALTHCARE

Marketing for natural-minded healthcare practitioners

With over 30 years experience, our team of practitioners, technical experts, customer service representatives and content developers are here to make a big difference in healthcare.

EXPAND REACH

Get your message in front of new customers.

Expand your reach with our paid search and social advertising services.

BUILD TRUST

Send regular emails based on a changing seasonal calendar.

Build trust and an audience through consistent messaging.

DEVELOP RELATIONSHIP

Offer an ever-expanding educational blog section on your website.

Build credibility and customer relationships.

CONVERT

Increase repeat customers and referrals.

Delight new and returning customers with on-brand messaging and improved customer service.

Our Services

Paid Digital Media

  • Seasonal Campaigns
  • Display and Shopping Advertising
  • Paid Social Advertising
  • Lead Generation
  • Search Engine Marketing

Live Chat and Chatbots

  • Chatbot Flows
  • Live Chat Support
  • Shipping and Returns
  • Fraud Management

Content Marketing

  • Health Articles
  • Seasonal Emails
  • Supplement Plans
  • Email Marketing & Automation

Web Development

  • WordPress Development and Hosting
  • Shopify Ecommerce Development
  • API Integration
  • Site Development
  • Add-on Integration

1.9m

Retail sales with Lakeside Marketing

“In less than 18 months we have grown to the third largest account in the country for Standard Process. This team consistently develops content, innovates ad sets and keeps my customers educated. I would hate to be my competition.”

Dr. Bill Hemmer

Tuscola Pain and Wellness Center

CONTENT MARKETING

Seasonal Content Done Right

With over 30 years experience, our team of practitioners, technical experts, customer service representatives and content developers are here to make a big difference in healthcare.

Content and Email Management Plans

We develop effective seasonal education campaigns for Standard Process and Mediherb products on a bi-monthly basis.

Insite Marketing Plan

$850/mo

Perfect to Start!

Educate Your Base Clients

Educational Campaign Topics

  • Digestion

  • Hormone Balance

  • Pain and Inflammation

  • Seasonal Allergies

  • Immune Support

  • Mental Performance

  • Custom Quarterly Campaigns

Campaign Types

  • Educational Product Focused Email Campaigns

  • Seasonal Product Email Campaigns

  • Blog Content

  • Supplement Plans

  • Custom Supplement Plans

  • Points and Rewards Highlights

  • Staff Highlights

  • Health Coaching Education Email Campaigns

Services

  • Bi-Weekly Email Sends

  • List Management

  • Mailchimp Setup

  • Email and Domain Verification

  • Direct Product Links

  • Email Theme Individualization

  • Practitioner Service Promotion

  • Advanced List Segmentation

  • Advanced Zapier Integration

Initial Setup: $1200

API Starter Marketing Plan

$1050/mo

Unlock the Potential

of a Custom Shopify Website

Educational Campaign Topics

  • Digestion

  • Hormone Balance

  • Pain and Inflammation

  • Seasonal Allergies

  • Immune Support

  • Mental Performance

  • Custom Quarterly Campaigns

Campaign Types

  • Educational Product Focused Email Campaigns

  • Seasonal Product Email Campaigns

  • Blog Content

  • Standard Supplement Plans

  • Custom Supplement Plans

  • Points and Rewards Highlights

  • Staff Highlights

  • Health Coaching Education Email Campaigns

Services

  • Bi-Weekly Email Sends

  • List Management

  • Mailchimp Setup

  • Email and Domain Verification

  • Direct Product Links

  • Email Theme Individualization

  • Practitioner Service Promotion

  • Advanced List Segmentation

  • Advanced Zapier Integration

Initial Setup: $2500

API Professional Marketing Plan

$1350/mo

Enterprise Features

for Sales Growth

Educational Campaign Topics

  • Digestion

  • Hormone Balance

  • Pain and Inflammation

  • Seasonal Allergies

  • Immune Support

  • Mental Performance

  • Custom Quarterly Campaigns

Campaign Types

  • Educational Product Focused Email Campaigns

  • Seasonal Product Email Campaigns

  • Blog Content

  • Standard Supplement Plans

  • Custom Supplement Plans

  • Points and Rewards Highlights

  • Staff Highlights

  • Health Coaching Education Email Campaigns

Services

  • Bi-Weekly Email Sends

  • List Management

  • Mailchimp Setup

  • Email and Domain Verification

  • Direct Product Links

  • Email Theme Individualization

  • Practitioner Service Promotion

  • Advanced List Segmentation

  • Advanced Zapier Integrations

Initial Setup: $5800

Paid Ad Management

Lakeside Marketing is a leader in digital advertising for Standard Process and Mediherb practitioners looking to advertise products to the end-consumer.

Insite Paid Ad Plan

$875/mo

Flat Fee

Up to $5,000

In Monthly Ad Spend (Paid to Networks)

Campaign Types

  • Search

  • Shopping

  • Display

  • Retargeting

Networks

  • Google PPC Network

  • Microsoft PPC Network (Duck Duck Go, Pinterest, Yahoo, etc.)
  • Facebook Network Remarketing

Monthly Maintenance 

  • Campaign Development

  • Strategy

  • Copywriting

  • Testing

  • Healthcare Compliance

  • Merchant Center Management

Initial Optimization and Setup: $1,200

API Professional Paid Ad Plan

$975/mo

Or 18% of spend

$5,000 to $30,000

In Monthly Ad Spend (Paid to Networks)

Campaign Types

  • Search

  • Shopping

  • Display

  • Retargeting

Networks

  • Google PPC Network

  • Microsoft PPC Network (Duck Duck Go, Pinterest, Yahoo, etc.)
  • Facebook Network Remarketing

Monthly Maintenance 

  • Campaign Development

  • Strategy

  • Copywriting

  • Testing

  • Healthcare Compliance

  • Merchant Center Management

Initial Optimization and Setup: $2,500

API Professional Paid Ad Plan

15% of ad spend/mo

+$250 Monthly Platform Fee

$30,001+

In Monthly Ad Spend (Paid to Networks)

Campaign Types

  • Search

  • Shopping

  • Display

  • Retargeting

Networks

  • Google PPC Network

  • Microsoft PPC Network (Duck Duck Go, Pinterest, Yahoo, etc.)

  • Facebook Network Remarketing

Monthly Maintenance 

  • Campaign Development

  • Strategy

  • Copywriting

  • Testing

  • Healthcare Compliance

  • Merchant Center Management

Initial Optimization and Setup: $5,800

SHOPIFY DEVELOPMENT

Experts in Shopify Development

We have developed a network of beautifully designed Shopify sites that include features such as rewards, chat support and reviews.

Shopify Development

Lakeside Marketing is a leader in developing Shopify websites using the Standard Process and Mediherb API.

Base Package

$5,500 plus add-ons

Flat Fee

Partially Managed

We Work With You

Included Pages

  • Shop

  • About

  • Homepage

  • Shipping

  • Terms of Service

  • Privacy Policy

  • Contact

  • Category Pages

  • Supplement Plans

  • Blog Roll

Standard Process Compliancy

  • Product Order Limits

  • FDA Disclaimers

  • Terms Integration on Checkout

  • Practitioner Contact on Footer

Branding and Design

  • 3 Design Hours

  • 2 Brand Integration Hours

  • Your Logo

  • Your Brand Colors

  • Your Brand Fonts

  • Your Clinic Photos

  • Custom Logo

  • Custom Video

  • Photo Shoot

Professional

$9,750 plus add-ons

Flat Fee

Fully Managed

We Do It For You!

Included Pages

  • Shop

  • About

  • Homepage

  • Shipping

  • Terms of Service

  • Privacy Policy

  • Contact

  • Category Pages

  • 25 Supplement Plans

  • Blog Roll with 10 Posts

Standard Process Compliancy

  • Product Order Limits

  • FDA Disclaimers

  • Terms Integration on Checkout

  • Practitioner Contact on Footer

Branding and Design

  • 3 Design Hours

  • 2 Brand Integration Hours

  • Your Logo

  • Your Brand Colors

  • Your Brand Fonts

  • Your Clinic Photos

  • Custom Logo

  • Custom Video

  • Photo Shoot

Shopify Add-ons

Per Item Flat Fee

Add-on Integration Pricing
Advanced Tracking and Notifications* $250
Loyalty and Rewards Program* $500
Product Subscription Integration* $150
Product Reviews and UGC* $500
Search and Product Filters* $550
Fraud and Diverter Protection* $650
Live Chat and Chatbots* $995
Transactional Email Branding (purchase, tracking, review, password reset, product subscription, etc.) $1,450
Quickbooks Integration* $TBD based on unique needs

* Pricing does not include any monthly Shopify Add-on costs. This is for the setup and integration, not the management of these services. You will be required to manage these services after the initial integration.

“Lakeside’s knowledge in Natural Healthcare, especially Standard Process’ line is impressive. Their paid digital advertising and regular content management services allowed us to see huge monthly gains!”

“Lakeside’s knowledge in Natural Healthcare, especially Standard Process’ line is impressive. Their paid digital advertising and regular content management services allowed us to see huge monthly gains!”

Dr. Dan Ourada – Wholistic Health Restoration

Our Journal

Creating a Better Natural Healthcare Ecosystem

By |March 18, 2024|

Are you feeling boxed in by the relentless grind of the dollar-per-hour model, weary of the unpredictability of insurance-based income? If so, you're not alone. Many healthcare practitioners are seeking a more sustainable and fulfilling path, one that leads to financial freedom and a rewarding retirement. At Lakeside Marketing, we understand these challenges and have forged an ecosystem of marketing and eCommerce services to offer a lifeline to Natural Healthcare Practitioners ready to embrace change.

Read More

Building a Secondary eCommerce Revenue Stream

By |March 15, 2024|

Natural Healthcare Practitioners are leveraging eCommerce to mitigate the financial uncertainties of traditional practice. With a shift towards online supplement sales, they have the opportunity to widen their market reach and stabilize income. Establishing a strong online presence and engaging with a broader audience through professional platforms allows them to secure a secondary revenue stream. This approach not only ensures financial resilience but also aligns their practices with the evolving digital-first marketplace, promoting sustainable growth and long-term success.

Read More

Building Chiropractic Patient Email Lists

By |March 13, 2024|

Your chiropractic practice management software is more than just a tool for appointments and billing—it's a gateway to revolutionizing patient communication and marketing strategies. This blog post will explore how to unlock this potential by exporting patient email lists, enabling personalized outreach and engagement. We'll provide a straightforward guide to navigating privacy laws and enriching your patients' inboxes, transforming routine data into powerful tools for building loyalty, driving growth and connecting with your community.

Read More

LET’S SCHEDULE TIME TOGETHER

20-Minute Discovery Session

20-Minute Discovery Session

Ready to grow your business with Lakeside? Let’s first see if we are a good fit. During our brief session, we will listen and learn about your project to better understand your team and goals. This Zoom meeting is complimentary.

Proven Results

Because we know results matter and reputations are on the line. We pride in our craft and make sure things get done right the first time.

Responsible Brands

Everything we create has an impact on people and the planet. We feel an environmental and social responsibility to grow brands that have a similar ethos.

Honest Communication

Great marketing is built on mutual trust and transparency with the teams we work with and establishing an effective communication cadence.

Process Driven

We spend the time to understand the goals and expectations of the various projects and campaigns before extensive resources are invested.

Our Services

Performance Creative
Content Marketing
Digital Advertising
Web Development

Google Partner

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