Healthcare

Healthcare

We specialize in Standard Process Insite and Shopify API development, digital advertisement, content and support services.

healthcare2023-08-08T18:00:41+00:00

NATURAL HEALTHCARE

Marketing for natural-minded healthcare practitioners

With over 30 years experience, our team of practitioners, technical experts, customer service representatives and content developers are here to make a big difference in healthcare.

EXPAND REACH

Get your message in front of new customers.

Expand your reach with our paid search and social advertising services.

BUILD TRUST

Send regular emails based on a changing seasonal calendar.

Build trust and an audience through consistent messaging.

DEVELOP RELATIONSHIP

Offer an ever-expanding educational blog section on your website.

Build credibility and customer relationships.

CONVERT

Increase repeat customers and referrals.

Delight new and returning customers with on-brand messaging and improved customer service.

Our Services

  • Seasonal Campaigns
  • Display and Shopping Advertising
  • Paid Social Advertising
  • Lead Generation
  • Search Engine Marketing
  • Chatbot Flows
  • Live Chat Support
  • Shipping and Returns
  • Fraud Management
  • Health Articles
  • Seasonal Emails
  • Supplement Plans
  • Email Marketing & Automation
  • WordPress Development and Hosting
  • Shopify Ecommerce Development
  • API Integration
  • Site Development
  • Add-on Integration

1.9m

Retail sales with Lakeside Marketing

“In less than 18 months we have grown to the third largest account in the country for Standard Process. This team consistently develops content, innovates ad sets and keeps my customers educated. I would hate to be my competition.”

Dr. Bill Hemmer

Tuscola Pain and Wellness Center

CONTENT MARKETING

Seasonal Content Done Right

With over 30 years experience, our team of practitioners, technical experts, customer service representatives and content developers are here to make a big difference in healthcare.

Content and Email Management Plans

We develop effective seasonal education campaigns for Standard Process and Mediherb products on a bi-monthly basis.

Insite Marketing Plan

$850/mo

Perfect to Start!

Educate Your Base Clients

Educational Campaign Topics

  • Digestion

  • Hormone Balance

  • Pain and Inflammation

  • Seasonal Allergies

  • Immune Support

  • Mental Performance

  • Custom Quarterly Campaigns

Campaign Types

  • Educational Product Focused Email Campaigns

  • Seasonal Product Email Campaigns

  • Blog Content
  • Supplement Plans

  • Custom Supplement Plans

  • Points and Rewards Highlights

  • Staff Highlights
  • Health Coaching Education Email Campaigns

Services

  • Bi-Weekly Email Sends

  • List Management

  • Mailchimp Setup

  • Email and Domain Verification

  • Direct Product Links

  • Email Theme Individualization

  • Practitioner Service Promotion

  • Advanced List Segmentation

  • Advanced Zapier Integration

Initial Setup: $1200

API Starter Marketing Plan

$1050/mo

Unlock the Potential

of a Custom Shopify Website

Educational Campaign Topics

  • Digestion

  • Hormone Balance

  • Pain and Inflammation

  • Seasonal Allergies

  • Immune Support

  • Mental Performance

  • Custom Quarterly Campaigns

Campaign Types

  • Educational Product Focused Email Campaigns

  • Seasonal Product Email Campaigns

  • Blog Content

  • Standard Supplement Plans

  • Custom Supplement Plans

  • Points and Rewards Highlights

  • Staff Highlights
  • Health Coaching Education Email Campaigns

Services

  • Bi-Weekly Email Sends

  • List Management

  • Mailchimp Setup

  • Email and Domain Verification

  • Direct Product Links

  • Email Theme Individualization

  • Practitioner Service Promotion

  • Advanced List Segmentation

  • Advanced Zapier Integration

Initial Setup: $2500

API Professional Marketing Plan

$1350/mo

Enterprise Features

for Sales Growth

Educational Campaign Topics

  • Digestion

  • Hormone Balance

  • Pain and Inflammation

  • Seasonal Allergies

  • Immune Support

  • Mental Performance

  • Custom Quarterly Campaigns

Campaign Types

  • Educational Product Focused Email Campaigns

  • Seasonal Product Email Campaigns

  • Blog Content

  • Standard Supplement Plans

  • Custom Supplement Plans

  • Points and Rewards Highlights
  • Staff Highlights

  • Health Coaching Education Email Campaigns

Services

  • Bi-Weekly Email Sends

  • List Management

  • Mailchimp Setup

  • Email and Domain Verification

  • Direct Product Links

  • Email Theme Individualization

  • Practitioner Service Promotion

  • Advanced List Segmentation

  • Advanced Zapier Integrations

Initial Setup: $5800

Paid Ad Management

Lakeside Marketing is a leader in digital advertising for Standard Process and Mediherb practitioners looking to advertise products to the end-consumer.

Insite Paid Ad Plan

$875/mo

Flat Fee

Up to $5,000

In Monthly Ad Spend (Paid to Networks)

Campaign Types

  • Search

  • Shopping

  • Display

  • Retargeting

Networks

  • Google PPC Network

  • Microsoft PPC Network (Duck Duck Go, Pinterest, Yahoo, etc.)
  • Facebook Network Remarketing

Monthly Maintenance 

  • Campaign Development

  • Strategy

  • Copywriting

  • Testing

  • Healthcare Compliance

  • Merchant Center Management

Initial Optimization and Setup: $1,200

API Professional Paid Ad Plan

$975/mo

Or 18% of spend

$5,000 to $30,000

In Monthly Ad Spend (Paid to Networks)

Campaign Types

  • Search

  • Shopping

  • Display

  • Retargeting

Networks

  • Google PPC Network

  • Microsoft PPC Network (Duck Duck Go, Pinterest, Yahoo, etc.)
  • Facebook Network Remarketing

Monthly Maintenance 

  • Campaign Development

  • Strategy

  • Copywriting

  • Testing

  • Healthcare Compliance

  • Merchant Center Management

Initial Optimization and Setup: $2,500

API Professional Paid Ad Plan

15% of ad spend/mo

+$250 Monthly Platform Fee

$30,001+

In Monthly Ad Spend (Paid to Networks)

Campaign Types

  • Search

  • Shopping

  • Display

  • Retargeting

Networks

  • Google PPC Network

  • Microsoft PPC Network (Duck Duck Go, Pinterest, Yahoo, etc.)
  • Facebook Network Remarketing

Monthly Maintenance 

  • Campaign Development

  • Strategy

  • Copywriting

  • Testing

  • Healthcare Compliance

  • Merchant Center Management

Initial Optimization and Setup: $5,800

SHOPIFY DEVELOPMENT

Experts in Shopify Development

We have developed a network of beautifully designed Shopify sites that include features such as rewards, chat support and reviews.

Shopify Development

Lakeside Marketing is a leader in developing Shopify websites using the Standard Process and Mediherb API.

Base Package

$5,500 plus add-ons

Flat Fee

Partially Managed

We Work With You

Included Pages

  • Shop

  • About

  • Homepage

  • Shipping

  • Terms of Service

  • Privacy Policy

  • Contact

  • Category Pages

  • Supplement Plans

  • Blog Roll

Standard Process Compliancy

  • Product Order Limits

  • FDA Disclaimers

  • Terms Integration on Checkout

  • Practitioner Contact on Footer

Branding and Design

  • 3 Design Hours

  • 2 Brand Integration Hours

  • Your Logo

  • Your Brand Colors

  • Your Brand Fonts

  • Your Clinic Photos

  • Custom Logo

  • Custom Video

  • Photo Shoot

Professional

$9,750 plus add-ons

Flat Fee

Fully Managed

We Do It For You!

Included Pages

  • Shop

  • About

  • Homepage

  • Shipping

  • Terms of Service

  • Privacy Policy

  • Contact

  • Category Pages

  • 25 Supplement Plans

  • Blog Roll with 10 Posts

Standard Process Compliancy

  • Product Order Limits

  • FDA Disclaimers

  • Terms Integration on Checkout

  • Practitioner Contact on Footer

Branding and Design

  • 3 Design Hours

  • 2 Brand Integration Hours

  • Your Logo

  • Your Brand Colors

  • Your Brand Fonts

  • Your Clinic Photos

  • Custom Logo

  • Custom Video

  • Photo Shoot

Shopify Add-ons

Per Item Flat Fee

Add-on Integration Pricing
Advanced Tracking and Notifications* $250
Loyalty and Rewards Program* $500
Product Subscription Integration* $150
Product Reviews and UGC* $500
Search and Product Filters* $550
Fraud and Diverter Protection* $650
Live Chat and Chatbots* $995
Transactional Email Branding (purchase, tracking, review, password reset, product subscription, etc.) $1,450
Quickbooks Integration* $TBD based on unique needs

* Pricing does not include any monthly Shopify Add-on costs. This is for the setup and integration, not the management of these services. You will be required to manage these services after the initial integration.

“Lakeside’s knowledge in Natural Healthcare, especially Standard Process’ line is impressive. Their paid digital advertising and regular content management services allowed us to see huge monthly gains!”

“Lakeside’s knowledge in Natural Healthcare, especially Standard Process’ line is impressive. Their paid digital advertising and regular content management services allowed us to see huge monthly gains!”

Dr. Dan Ourada – Wholistic Health Restoration

Our Journal

Ice Cream Fest Case Study

By |October 2, 2023|

In this vibrant case study, we explore Lakeside Marketing's launch of Ice Cream Fest, brought to life in collaboration with our esteemed client, Julie Ann's. See how Lakeside's strategic execution of compelling web design, vivid posters, and engaging social media posts culminated in a sold-out event, blending the distinct missions of Big Brothers and Big Sisters of McHenry County, CASA, New Direction, and Warp Corp, collaborating with Trumpet & Mallow and Pen & Mouse to create a magical evening.

Tuscola Pain & Wellness Center Case Study

By |August 10, 2023|

Tuscola Pain and Wellness Center was a successful local natural healthcare practice in central Illinois owned and run by Dr. Bill Hemmer. They wanted to expand their practice and revenue stream by adding investing in an ecommerce store and promoting their brand to a national audience.

The Benefits of Working with a Digital Marketing Agency that is a Certified Google Ad Partner

By |August 9, 2023|

Overview

In today’s rapidly changing digital marketing landscape, businesses are in a relentless pursuit to find trusted partners who can maximize their online visibility and ROI. One significant mark of assurance and competence is when[…]

LET’S SCHEDULE TIME TOGETHER

20-Minute Discovery Session

20-Minute Discovery Session

Ready to grow your business with Lakeside? Let’s first see if we are a good fit. During our brief session, we will listen and learn about your project to better understand your team and goals. This Zoom meeting is complimentary.

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