Julie Ann’s has embarked on an innovative marketing strategy that capitalizes on nostalgia, storytelling, and eye-catching product design. Collaborating with Lakeside’s campaign management services, Julie Ann’s has skillfully woven their brand image across various media including email, social networks, photography, video, and web landing pages.
One of the central pillars of their marketing approach is the creation of unique, family-friendly characters, which have been integrated into the branding of each custard flavor. These characters adorn the pint tops, making each product distinct and memorable. Beyond this, the characters have taken on a life of their own through an engaging mural and vibrant social media campaigns, allowing Julie Ann’s to build a strong visual narrative around their products.
Further enhancing their brand visibility is the refurbished 1953 International Metro frozen custard truck, which has become a movable beacon for the business. The truck not only sells their frozen custard at festivals and events but is also strategically parked along Route 14 to increase brand exposure. This vintage vehicle taps into a sense of nostalgia while demonstrating Julie Ann’s commitment to bringing its products directly to the community.
In a bid to streamline their operations, Julie Ann’s has leveraged Lakeside’s expertise to integrate the Toast Point of Sale system. This step towards digitization has improved order processing with kitchen displays and paperless systems, adding an extra layer of efficiency to their customer service. This integrated marketing and operational strategy underscores Julie Ann’s commitment to preserving its cherished traditions while embracing innovation.
In conclusion, Julie Ann’s strategic approach to brand building and business operations has led to remarkable results. The powerful combination of nostalgic branding, engaging storytelling, and innovative product design has greatly expanded their reach, evident in their email list growth to over 17,000 subscribers. This has subsequently driven a significant increase in sales.
Furthermore, their sustained success over recent years is an endorsement of the effectiveness of their strategy, as Julie Ann’s experienced impressive double-digit growth for three consecutive years. This is a testament to their dedication to quality, efficient service, and customer engagement.
In response to the changing times, Julie Ann’s also implemented an innovative curbside program which has resonated well with customers, yielding over 30% growth in 2021 alone. The brand’s ability to adapt to evolving consumer needs while preserving their traditions sets them apart in a competitive market. These results demonstrate that Julie Ann’s has not only maintained its beloved place within the local community but is also set on a path of continued growth and success.