Dr. Bill Hemmer, owner and clinic director of Tuscola Pain and Wellness Center approached Lakeside Marketing to help him launch his online store. The supplement company, Standard Process was launching their ecommerce sales channel and gave Dr. Hemmer exclusive rights to one of their first Shopify API keys. Our team was tasked with building and launching an online store that created a seamless shopping experiencing. Upon launch, we needed a proven system to drive qualified buyers to the site to convert them into reoccurring customers.

• Build and launch online supplement store
• Drive qualified traffic to shop
• Create full funnel marketing strategy

Leveraging the Standard Process API and the Shopify platform, we built a beautiful online shopping experience for Dr. Hemmer. Beyond the store setup, we crafted a comprehensive marketing strategy, aiming to both attract and retain customers through targeted advertising, engaging content, and personalized follow-ups, making Dr. Hemmer’s online platform a holistic health destination.

• Standard Process API and Shopify Ecommerce Build
• Google and Microsoft Ad Campaigns
• Targeted Landing Pages
• Mailchimp Email Marketing and Automation
• Strategic Content Marketing Plan & Execution
• Chat Integration
• User-Generated Content (UGC)

Upon launching Dr. Hemmers online store, we saw consistent month-over-month sales growth and surpassed one million dollars in online orders within 13 months of opening. Tuscola Pain and Wellness became the third largest Standard Process account in the nation and has an active email list 15,000 and growing. Our team continues to help Dr. Hemmer expand his online offering through a variety of services.

• 1 Million in total sales with 13 months of launching
• Now the 3rd largest Standard Process account in the nation
• 15k+ active email list and growing
• Continued year-over-year growth through Lakeside Managed Services
• Large database of user-generated product reviews