Content Marketing

How to Solve Misrepresentation Issues in Google Ads and Merchant Center

By |2024-11-13T14:43:58+00:00October 17, 2024|Content Marketing, Email Marketing, Google Ads|

Facing misrepresentation issues with your Google Ads or Merchant Center account can feel like navigating a maze of policies and verifications. But fear not! This step-by-step guide will walk you through the essential actions needed to resolve those pesky misrepresentation flags, ensuring that your business information is consistent and accurate across all platforms.

Billing Issues When Upgrading from Free to Paid Plans in Mailchimp

By |2024-10-07T17:45:46+00:00October 7, 2024|Content Marketing, Email Marketing|

Upgrading from Mailchimp’s free to paid plan can lead to unexpected billing issues, as changes may not take effect immediately, resulting in overage charges. This article outlines key lessons on managing your list size, understanding the billing cycle, and navigating plan upgrades to avoid costly surprises.

Creating a Better Natural Healthcare Ecosystem

By |2024-03-20T13:26:06+00:00March 18, 2024|Content Marketing, eCommerce, Mission Critical Messaging|

Are you feeling boxed in by the relentless grind of the dollar-per-hour model, weary of the unpredictability of insurance-based income? If so, you're not alone. Many healthcare practitioners are seeking a more sustainable and fulfilling path, one that leads to financial freedom and a rewarding retirement. At Lakeside Marketing, we understand these challenges and have forged an ecosystem of marketing and eCommerce services to offer a lifeline to Natural Healthcare Practitioners ready to embrace change.

Building a Secondary eCommerce Revenue Stream

By |2024-03-15T15:13:38+00:00March 15, 2024|Branding, Content Marketing, Email Marketing|

Natural Healthcare Practitioners are leveraging eCommerce to mitigate the financial uncertainties of traditional practice. With a shift towards online supplement sales, they have the opportunity to widen their market reach and stabilize income. Establishing a strong online presence and engaging with a broader audience through professional platforms allows them to secure a secondary revenue stream. This approach not only ensures financial resilience but also aligns their practices with the evolving digital-first marketplace, promoting sustainable growth and long-term success.

Building Chiropractic Patient Email Lists

By |2024-04-26T14:58:52+00:00March 13, 2024|Branding, Content Marketing, Email Marketing|

Your chiropractic practice management software is more than just a tool for appointments and billing—it's a gateway to revolutionizing patient communication and marketing strategies. This blog post will explore how to unlock this potential by exporting patient email lists, enabling personalized outreach and engagement. We'll provide a straightforward guide to navigating privacy laws and enriching your patients' inboxes, transforming routine data into powerful tools for building loyalty, driving growth and connecting with your community.

Ice Cream Fest Case Study

By |2023-10-02T16:37:57+00:00October 2, 2023|Branding, Case Study, Content Marketing, Event Marketing|

In this vibrant case study, we explore Lakeside Marketing's launch of Ice Cream Fest, brought to life in collaboration with our esteemed client, Julie Ann's. See how Lakeside's strategic execution of compelling web design, vivid posters, and engaging social media posts culminated in a sold-out event, blending the distinct missions of Big Brothers and Big Sisters of McHenry County, CASA, New Direction, and Warp Corp, collaborating with Trumpet & Mallow and Pen & Mouse to create a magical evening.

Julie Ann’s Case Study

By |2023-06-06T18:48:24+00:00June 6, 2023|Branding, Case Study, Content Marketing, Digital Advertising, Event Marketing, Graphic Design and Illustration|

Julie Ann’s is a popular night-time frozen custard spot. Fresh and local ingredients with some of the most creative flavors in the country make this a must stop spot in Crystal Lake, IL. They specialize in custom sundaes, shakes and concretes. They are making the leap into the wholesale market with their Julie Bars, pints, sandwiches and frozen tacos.

Independent Sales Group Case Study

By |2023-06-19T14:45:40+00:00April 6, 2023|Branding, Case Study, Content Marketing, Event Marketing|

Illinois Nutrition Consultants and Standard Process of Iowa and Missouri are two independent sales organizations. They provide educational consultation and opportunities to healthcare practitioners in Illinois, Iowa and Missouri using two lines of dietary nutrient product lines.

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