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Branding

Building a Secondary eCommerce Revenue Stream

By |2024-03-15T15:13:38+00:00March 15, 2024|Branding, Content Marketing, Email Marketing|

Natural Healthcare Practitioners are leveraging eCommerce to mitigate the financial uncertainties of traditional practice. With a shift towards online supplement sales, they have the opportunity to widen their market reach and stabilize income. Establishing a strong online presence and engaging with a broader audience through professional platforms allows them to secure a secondary revenue stream. This approach not only ensures financial resilience but also aligns their practices with the evolving digital-first marketplace, promoting sustainable growth and long-term success.

Building Chiropractic Patient Email Lists

By |2024-04-26T14:58:52+00:00March 13, 2024|Branding, Content Marketing, Email Marketing|

Your chiropractic practice management software is more than just a tool for appointments and billing—it's a gateway to revolutionizing patient communication and marketing strategies. This blog post will explore how to unlock this potential by exporting patient email lists, enabling personalized outreach and engagement. We'll provide a straightforward guide to navigating privacy laws and enriching your patients' inboxes, transforming routine data into powerful tools for building loyalty, driving growth and connecting with your community.

Navigating E-Commerce: Standard Process Insite vs. Shopify API

By |2024-03-15T14:28:04+00:00March 5, 2024|Branding, eCommerce, Standard Process|

In today’s digital age, healthcare practitioners face the challenge of selecting the right e-commerce platform to enhance their online presence and patient engagement. This article explores the pros and cons of Insite Standard Process websites and Insite eCommerce Shopify API drop-ship websites, guiding you through making an informed decision with Lakeside Marketing.

Ice Cream Fest Case Study

By |2023-10-02T16:37:57+00:00October 2, 2023|Branding, Case Study, Content Marketing, Event Marketing|

In this vibrant case study, we explore Lakeside Marketing's launch of Ice Cream Fest, brought to life in collaboration with our esteemed client, Julie Ann's. See how Lakeside's strategic execution of compelling web design, vivid posters, and engaging social media posts culminated in a sold-out event, blending the distinct missions of Big Brothers and Big Sisters of McHenry County, CASA, New Direction, and Warp Corp, collaborating with Trumpet & Mallow and Pen & Mouse to create a magical evening.

Tuscola Pain & Wellness Center Case Study

By |2023-11-16T18:13:20+00:00August 10, 2023|Branding, Case Study, Digital Advertising, Graphic Design and Illustration|

Tuscola Pain and Wellness Center was a successful local natural healthcare practice in central Illinois owned and run by Dr. Bill Hemmer. They wanted to expand their practice and revenue stream by adding investing in an ecommerce store and promoting their brand to a national audience.

Julie Ann’s Case Study

By |2023-06-06T18:48:24+00:00June 6, 2023|Branding, Case Study, Content Marketing, Digital Advertising, Event Marketing, Graphic Design and Illustration|

Julie Ann’s is a popular night-time frozen custard spot. Fresh and local ingredients with some of the most creative flavors in the country make this a must stop spot in Crystal Lake, IL. They specialize in custom sundaes, shakes and concretes. They are making the leap into the wholesale market with their Julie Bars, pints, sandwiches and frozen tacos.

Independent Sales Group Case Study

By |2023-06-19T14:45:40+00:00April 6, 2023|Branding, Case Study, Content Marketing, Event Marketing|

Illinois Nutrition Consultants and Standard Process of Iowa and Missouri are two independent sales organizations. They provide educational consultation and opportunities to healthcare practitioners in Illinois, Iowa and Missouri using two lines of dietary nutrient product lines.

Ringers Landscaping Case Study

By |2024-03-15T21:25:39+00:00April 5, 2023|Branding, Case Study, Digital Advertising, Graphic Design and Illustration|

Ringers was a local Landscape business started by a father and son mowing neighborhood lawns and had grown to locally recognized landscape design and maintenance company. They were looking to take the next step and wanted to kickstart an aggressive marketing strategy to capitalize on their success.

Illustrated Maps Make Everything Better

By |2023-06-19T23:22:12+00:00October 20, 2020|Branding, Event Marketing, Graphic Design and Illustration|

Agritourism is thriving in McHenry County. Learn how Lakeside Marketing creates wayfinding maps for businesses, events and promotions to boost brand awareness, solidify brand guidelines and of course help people make exploring events and natural spaces have more fun.

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Because we know results matter and reputations are on the line. We pride in our craft and make sure things get done right the first time.

Responsible Brands

Everything we create has an impact on people and the planet. We feel an environmental and social responsibility to grow brands that have a similar ethos.

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Great marketing is built on mutual trust and transparency with the teams we work with and establishing an effective communication cadence.

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We spend the time to understand the goals and expectations of the various projects and campaigns before extensive resources are invested.

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